Your favorite spread launches the milder and milkier Cheez Whiz Mild
Manila, Philippines – Cheese spreads have always been a staple in most Filipino households, whether it be for a quick bite during breakfast or for fun snack times as baon to school or to play. For many moms, cheese spreads are the best go-to since kids love biting into that goeey, rich texture that the best cheese spreads in the market provide.
As the number one cheese spread brand in the Philippines, Cheez Whiz understands what moms and kids are looking for when they want to whip up and consume a hearty fill of sandwich spread. Cheez Whiz knows how important it is to make snacking fun, nutritious and inventive all at the same time that is why the brand is proud to introduce a milder and milkier way to enjoy your cheese spread: The New Cheez Whiz Mild.
“Mondelez Philippines, the maker of Cheez Whiz Mild, aims to be the best snacking company in the country. To do this, we continue to work in providing consumers with exciting flavors and provide new taste experiences for Filipinos. We are always listening to consumers and we have found that Moms and their kids also want to experience a different cheese taste, something milder and tastes milkier. Thus, Cheez Whiz Mild was born,” says Rachelle Virata, Cheez Whiz Brand Manager.
Made with real cheese that perfectly balances the rich tastes of milk and cheese, Cheez Whiz Mild will transport your taste buds into a world where everything is deliciously mild. The new product promises a milder and milkier cheese experience to compliment your snacking moments.
(R-L) Cait Punzalan (Mondelez Internal Communications Manager), Rachelle Virata (Cheez Whiz Brand Manager), Rica Peralejo-Bonifacio, Dimples Romana, Neil Abanador (Cheez Whiz Asst. Brand Manager)
Last September 19, members of the media, bloggers and influencers, together with their kids, were gathered to launch the new milder and milkier Cheez Whiz, Cheez Whiz Mild. Guests were able to experience a deliciously mild world through activities and with a program hosted by Dimples Romana and Cheez Whiz Mild mother-and-son ambassador Rica Peralejo and Philip Bonifacio. No one left the venue empty handed as guests designed their own pillows in the Pillow Art booth, created their own snacks using Cheese Whiz Mild in the CHEESEvention booth, posed for the camera and came up with a personalized flip book, and jumped around in the gigantic inflatable.
Rica Peralejo-Bonifacio is known to be a hands-on mother and wife to her family. Just like any mom, she wants what is best for her child. “Cheez Whiz Mild is milkier so I am naturally drawn to it because I’m a milk lover! Philip and I both love it as a snack with our crackers. For baon naman, I spread it in pandesal,” said Rica.
Now available at all groceries and supermarkets, Cheez Whiz Mild comes in a 220g jar for only
PHP 83.00 and in 62g sachets for PHP 25.75.
To know more, like CHEEZ WHIZ on Facebook and Instagram at @CheezWhizPH.
About Mondelez Philippines
Mondelez Philippines, formerly Kraft Foods Philippines, has done business in the country since 1963, providing consumers with delicious snack products like Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Toblerone and Cadbury Dairy Milk chocolates. The company employs about 400 people in the Philippines, with a manufacturing facility in Parañaque City.
– Article posted for Cheez Wiz. Article and photos courtesy of Cheez Whiz