On 21st September, the Australian Trade and Investment Commission (Austrade) and Citrus Australia Ltd., in partnership with Philippines Seven Corporation (7-Eleven Philippines), launched Australian Oranges – Now In Season campaign to highlight the availability of quality, safe, sweet and healthy Australian oranges exclusively in selected 7- Eleven stores in the Philippines.
“Australia is pleased to bring to Filipinos healthy snack options and we’re happy that 7-Eleven Philippines came on-board this year in bringing deliciously safe and healthy Australian oranges closer to Filipino consumers” said Ms Elodie Journet, the Australian Embassy’s Senior Trade and Investment Commissioner to the Philippines and Micronesia.
Small format stores like convenience stores are fulfilling the growing demands for ready-to-eat food options to time-strapped consumers such as in the BPO sector, and the rapidly expanding market of middle-class consumers. Australian oranges are providing healthy alternative snacks for this growing consumer market, bringing healthy food options and convenience together.
“The Australian citrus industry sees great opportunities in the Philippine market and we are looking forward to further expanding availability of Australian citrus throughout the country. Partnering with 7-Eleven is one of the steps towards that goal,” said Citrus Australia Ltd. Citrus Market Access Manager David Daniels.
This is the fourth year of the successful Now In Season Australia campaign which aims to introduce Filipinos to deliciously safe and healthy Australian fruits. The Philippines is now the 11th largest export market for Australian citrus with a record breaking volume of 6,000 tonnes valued at
A$ 8 million in 2016.
Australia is renowned for its pristine growing environment and world-class food safety standards coupled with innovative traceability systems ensuring global consumers receive Australian oranges that are of superior quality.
MEDIA RELEASE from the Australian Embassy – The Philippines